Tata Motors Off-roader Mahindra is planning to launch a powerful 4X4 SUV to take on the Thar and Maruti Jimny. There is a possibility that this could be the new generation Tata Sierra, which has been the iconic car of the company.
Rise in demand for SUVs
The Indian automobile market has seen an increase in the demand for lifestyle SUVs, due to which the company is preparing to increase its share in this segment. New lifestyle SUV will be introduced with 4WD technology The carmaker has offered Tata Safari, Sierra, Hexa as lifestyle SUVs, but currently none of the vehicles in the company’s lineup is equipped with all-wheel drive (4WD) technology. .
The new off-roader will be different than other lifestyle SUVs currently out there
However, the Sierra and Harrier EV concepts were showcased at the 2023 Auto Expo, which are expected to get 4WD in production form. The new off-roader from the company will be different in comparison to the other lifestyle SUVs currently out there.
Tata’s new lifestyle vehicle will be based on the Sierra concept
Tata’s new lifestyle vehicle will be based on the Sierra concept, as it looks very different and takes design cues from the older model. The production version of Tata Sierra EV could be launched by 2025. The company is expected to introduce petrol and diesel variants of the SUV as well. Let us tell you, Mahindra is also preparing an electric version of Thar and will reveal about it on 15th August.