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ASCII

ASCI Report: Most complaints are coming regarding digital media advertisements, know the whole thing

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ASCI Report: Most complaints are coming regarding digital media advertisements, know the whole thing

Some of the major findings of the ASCI report are as follows –Digital dominance: 79% of problematic ads were found online, highlighting challenges in the digital advertising world. Regulatory Vigilance: ASCI’s focused monitoring mechanism promoted digital monitoring to deal with objectionable content on the medium. 98% of all ads processed require some form of modification. … Read more

Influencers with so many followers will now be considered celebrities, know who changed the definition

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Influencers with so many followers will now be considered celebrities, know who changed the definition

ASCI Guidelines: The Advertising Standards Council of India (ASCI), the self-regulatory body of the advertising industry, has broadened the definition of celebrity. Under this, ‘influencers’ with more than five lakh followers and annual income of more than Rs 40 lakh will be considered celebrities for advertisements. People who influence the thoughts of viewers or listeners … Read more

AI poses a threat to creative labor in the advertising world as well, ASCI warns

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Safe City Project: AI will protect women, this technology will identify untoward incident before it happens

AI Use in Advertising Industry: It will be mandatory for advertisers using Generative Artificial Intelligence (AI) as productive content (input) to obtain related licenses and permissions. The Advertising Standards Bureau of India (ASCI) has recently issued this directive. In a white paper published titled ‘Generative AI and Advertising’, ASCI said that if any technology is … Read more

ASCI Guidelines: Do not portray low scoring students as failures in advertisements

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ASCI Guidelines: Do not portray low scoring students as failures in advertisements

ASCII The advertising industry’s self-regulatory body ASCI has updated its guidelines for campaigns by educational bodies. ASCI has asked the educational bodies not to show students scoring low marks as failed or failed. Guidelines focus on mental health and physical fitness of students Manisha Kapoor, secretary general and chief executive of the Advertising Standards Council … Read more