Meta India Plans: Business messaging and WhatsApp will play an important role in the growth of Meta in India. While giving priority to them, a top official of the company also said that the company is just starting out. Meta India President Sandhya Devanathan said that a large number of businesses are going digital and adopting new changes, so there is immense potential for growth here.
Meta India President Sandhya Devanathan said that all sectors like banking, e-commerce, gaming and small businesses are using WhatsApp to reach new customers. He said that from bill payment to selling metro tickets, or sending bank statements, all businesses are innovating and companies are using WhatsApp for this.
“To be honest, I think we are just scratching the surface, if we think about the possibilities – I see WhatsApp as the next engine of growth for our company in India,” Devanathan told PTI. I see. Therefore, Meta India’s priorities are purely business messaging and WhatsApp.
Sandhya Devanathan said that monetizing WhatsApp in India is a key priority for Meta globally. As per the last published data, 440 million people use Facebook in India and Devanathan said that since then, Meta has grown its app family.
Around 200 million businesses around the world are on WhatsApp and using the business app. He said, we do not analyze India’s data, but their numbers are quite good. This is a huge number in India.
Meta India Vice President Sandhya Devanathan further said that monetization of WhatsApp is the company’s priority, because it has a lot of potential. The company is providing facilities ranging from bill payment to buying metro train tickets through this app.