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LinkedIn Report: Small and medium sized companies are optimistic about the importance of marketing or marketing. This fact has come to the fore in a new research by LinkedIn. It states that many such companies or businesses have started investing in technologies like artificial intelligence (AI) as part of their marketing strategy.
Nine out of ten medium-sized businesses are investing in AI and automation to stay afloat in a challenging economy, according to a report by professional social networking platform LinkedIn. In this study, 309 senior executives of small and medium-sized companies in India were interviewed. According to the PTI-language report, this survey was done online from March 15 to 23, 2023.
Accordingly, the top priority of these companies or businesses is to expand their customer base, increase business revenue and market share, and build brand trust. To achieve these objectives, 90 percent of companies have started investing in new technology like AI as part of their marketing strategy and are going to continue it.
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