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Hero MotoCorp New Launch: Hero MotoCorp is preparing to launch a record number of new models in the current financial year. The company’s Chief Executive Officer (CEO) Niranjan Gupta said that Hero MotoCorp wants to strengthen its market share especially in the premium segment.
The country’s largest two-wheeler company will introduce several new bikes during the current financial year. The company will launch the first product under the Hero MotoCorp-Harley Davidson alliance during the financial year. The company is a leader in the affordable bike segment (100-110cc) and is looking to expand its presence in the 125cc segment and launch new models in the 160cc and onwards segment.
We will bring a new product in every quarter of the current financial year, Gupta said in an analyst call. Probably in this financial year we will launch the maximum number of new models in the history of the company. According to a PTI-language report, he said that this year the company is optimistic about the growth prospects and is preparing to increase its share in various segments.
We are upbeat about the financial year ahead and look forward to increasing our market share and margins, Gupta said. We are going to launch many products. A new product will be launched every quarter. He told that the company will launch many new models in the premium segment.
Gupta said, some big products will be launched. These will ensure to increase our market share in the premium segment. He said that the company is focusing on premium segment bikes from 150 cc to 450 cc. The company has already announced the expansion of its electric brand Vida. In the current calendar year, the company intends to take Vida to 100 cities.
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