Google’s DigiKavach will protect from fraud
Many types of facilities are being provided by Google for the convenience of traders and small shopkeepers and to protect them from online fraud. Under this, with the help of Google AI, Google Merchant Center Next will automatically populate a merchant’s product feed by detecting it from his website. In this, the seller will have complete freedom as to what to include in the feed and what not. Along with this, Google is working for protection from financial scams and fraud through DigiKavach. According to Google India, Google Pay has so far prevented scams worth Rs 12 thousand crores from happening. Along with this, important steps have been taken towards blocking about 3500 suspicious loan apps.