Shawn Hunil Sohn, head of India business at game maker Krafton, says that even though less than 10 percent of India’s total user-base pays for games, the company’s PUBG and Battlegrounds Mobile are among the top five markets in India. Is included in.
Sohan, Chief Executive Officer (CEO), Krafton India, said India is one of the top three markets for the company in terms of user base and the willingness to pay among gamers is increasing.
He said, India is a long-term market for us. Its market grows at least 10 or 15 percent every year. We want to maintain our position and grow with the market. India is one of the top five markets for us and in the top three in terms of user base.
Currently, the company runs Battlegrounds Mobile India (BGMI) shooting game similar to PUBG in India, which was banned by the government in September 2020. However, the government had given approval to launch it in the market again in May this year.
Sohan said Krafton’s paid user-base and average revenue per user in India is lower than in developed gaming markets. He said, we have in-app purchases, where people pay for their consumption like cosmetics and additional skills. This is not RMG (Real Money Gaming) where cash out is allowed.
Asked if the companies plan to enter the RMG segment, Sohan told PTI that the company does not specialize in it due to strict regulation in Southeast Asian countries, including Korea, where the segment is based.
Game maker Krafton runs the Battlegrounds Mobile India (BGMI) game similar to PUBG in India, which was banned by the government in September 2020. However, the government gave approval to launch it in the market again in May this year.