Flipkart Meesho E-commerce: Walmart Group company Flipkart continues to dominate the e-commerce segment with 48 percent market share. On the other hand, SoftBank-backed Meesho has emerged as the fastest growing e-commerce platform.
This information was given in a recent report by Alliance Bernstein. It said that Meesho is the fastest growing e-commerce platform in terms of user base in India.
According to PTI-language report, Flipkart’s user base grew by 21 percent year-on-year, while Meesho’s growth rate was 32 percent and Amazon’s growth rate was 13 percent.
In the financial year 2022-23, Flipkart was the market leader with 48 percent share. Mobiles and apparel are the biggest categories for Flipkart.
The report said that Flipkart’s share in the online smartphone and online fashion market is estimated to be 48 percent and 60 percent respectively.
Meesho’s market share growth was largely attributed to its focus on mid-tier (Tier-2) and smaller cities. Apart from this, Meesho is also getting help due to zero commission model.
The report said that about 80 percent of the sellers on Meesho are retail shop owners and about 95 percent of the products on the platform are non-branded.