This initiative aligns with Citroen’s larger strategy to strengthen its presence in the Indian market, where it faces the challenge of being a newcomer among established players. The C3 hatchback and C3 Aircross, both built on the CMP modular platform, aim to cater to the diverse preferences of Indian consumers. The C3, which has been officially introduced as a “hatchback with a twist”, competes with compact SUVs like Tata Nexon, Maruti Brezza, Kia Seltos, Renault Kiger etc. It also rivals premium hatchbacks like the Baleno, Altroz, and i20. It is priced between Rs 6.16 lakh and Rs 8.80 lakh, making it the most affordable offering in Citroen India’s lineup.
