ASCII The advertising industry’s self-regulatory body ASCI has updated its guidelines for campaigns by educational bodies. ASCI has asked the educational bodies not to show students scoring low marks as failed or failed.
Guidelines focus on mental health and physical fitness of students
Manisha Kapoor, secretary general and chief executive of the Advertising Standards Council of India (ASCI), said, “Overwhelming pressure in education is a reality. This problem should not be made permanent in advertising. Nor should the students be exploited through this. According to a PTI-language report, he said that ASCI has made these changes through a consultative process. These guidelines focus on the mental health and physical fitness of the students.
Students should not be marked as failed
An official statement from ASCI said that educational institutions including universities, colleges and schools, coaching classes and education technology forums will need to follow the revised guidelines. The body has suggested that advertisers in the education sector should not mark students as failures on the basis of their being girl or boy or on the basis of low marks. The body has suggested that there should not be any kind of desperation or fear of missing out in advertising campaigns.